SUBIC BAY FREEPORT, Zambales, Feb. 8 — Tourism Secretary Ace Durano has cited Subic Bay’s rise from the ashes of the Mt. Pinatubo eruption as an example of how stakeholders in the meetings, incentives, conventions and exhibitions/events (M.I.C.E.) industry could tap into the $ 300-billion global M.I.C.E. market.
“Assess the situation and formulate appropriate strategies,” Durano exhorted participants in the Philippine M.I.C.E. Conference 2010, an international forum being held at Subic Bay Exhibition and Convention Center (SBECC) here.
“There is always an opportunity that comes with change,” Durano said as he recounted how Subic Bay transformed itself from a wasteland into a bustling free port, and how it is now making a name as host to local and international events.
More than 300 representatives from various sectors of the Philippine M.I.C.E. industry arrived here as early as Thursday evening for the four-day event that ends on Monday.
Durano said M.I.C.E. players can only respond two ways to the challenges faced by the industry: “to be like an immovable object, which eventually is toppled by the wind, or a kite that soars higher as the wind gets stronger.”
Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza, who welcomed the conference delegates, meanwhile, said Subic has reaped much benefits after the Subic agency decided to invest in the M.I.C.E. industry.
He said this decision gave rise to the 12,000-square meter SBECC, which now boasts of having one of the best convention facilities in the country today.
The SBECC, which was formerly the shell of an abandoned computer parts factory and warehouse, and refurbished by the SBMA at the cost of P350 million, has poured from $ 10 million to $ 12 million in income to the local economy since it first opened for the 20th Philippine Advertising Congress in 2007, Arreza said.
“Subic Bay as a major M.I.C.E. destination has always been a dream of mine ever since I stepped in here as administrator four years ago,” said Arreza, a former undersecretary at the Department of Tourism.
He said aside from drawing participants to conventions, most of whom also visit various tourism facilities in the locality during the conventions, SBECC has “introduced” Subic to potential investors such as Nestle, Coca-Cola and Phillip Morris, companies that soon decided to open facilities in Subic after holding conferences at the local convention venue.
“There is a tremendous potential in M.I.C.E., and I urge everyone to get the most out of it,” Arreza also told conference delegates, who came from as far as as Iloilo, Davao, Cebu, Palawan, Bohol, Bacolod, Pampanga, Aklan, and Camarines Sur.
The four-day M.I.C.E. conference, which brought together national industry associations, international affiliates and business networks within the tourism industry, featured a series of presentations by international experts in the tourism industry and media.
The various topics shared a common theme: how local players can tap into the growing M.I.C.E. market.
Among the speakers in the conference are Pacific Asia Travel Association chief executive Gregory Duffel, World Tourism Organization consultant and former Tourism Secretary Mina Gabor, Web in Travel producer and SHY Ventures editor-at-large Yeoh Siew Hoon, International Congress and Convention Association Chief executive Martin Shirk of The Netherlands, Malaysia-based Asian Overland Services group managing director Anthony Wong, UK-based Regent Exhibitions managing director Paul Flackett, and Travel Impact Newswire executive editor Imtiaz Muqbil.
M.I.C.E.Con 2010 is the result of a historic tie-up among the Philippine Asian M.I.C.E. Forum, which is spearheaded by the Philippine Association of Convention/Exhibition Organizers and Suppliers, and the Philippine Incentive Marketing Conference of the Department of Tourism, the Philippine Convention and Visitors Corp., and the Movement of Incentive Travel Executives. (PNA)
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ANTALYA
Sea, sun, history and nature in magical harmony in the most beautiful coastal city of the Mediterranean
With its hot weather, boulevards shaded by palm trees smelling of honeysuckle and jasmine, charming traditional houses in the narrow alleys and with its old quarter Kaleiçi and international marina, Antalya is Turkey’s foremost travel destination. Along the length of the Gulf of Antalya’s Turquoise Coast there are: ancient cities, monuments, fine bays, sandy beaches, beautiful forests, cliffs and waterfalls. Antalya serves as an incredible feast of nature and archaeology for its visitors. Because of its excellent transport connections, including its international airport, the high standards and levels of services found in its accommodation, and its sound infrastructure, Antalya is also an important congress travel destination. Visitors from all over the world come to experience the region’s breadth of touristic and entertainment opportunities. Highlights include the Aspendos Opera and Ballet Festival, international beach volleyball, triathlon competitions, golf tournaments, archery, tennis, skiing, music, theatre and exhibitions.
Transport
By road: Antalya has road connections to every part of Turkey. For big cities like Istanbul and Ankara, the best route is to travel via Afyonkarahisar and Burdur.
By air: Antalya International Airport is situated 10 km from the city centre.
By sea: The port of Antalya is one of Turkey’s most important sea access points.
Conference Halls
Antalya Expo Centre is built on a 65,000 m² site and has an indoor floor space of 40,000 m². The 2-storey building is suitable for sector fairs, sports activities, concerts and congress. It offers 6 main rooms, seating for up to 800 in 18 halls of various sizes, committee rooms and offices and a foyer, all in a contemporary setting. It has visual communication equipment, business centre, fax, telephone, computers, internet connection, ventilation, catering, 800 vehicle capacity car park, accommodation potential (5 star)
For more information: Cihadiye Köyü Pınarlı Beldesi
07110 Aksu / ANTALYA
Phone: +90 242 4622000
Fax: +90 242 4621990
Web-site: http://www.anfas.com.tr/
Sabancı Cam Piramit (Glass Pyramid) Convention and Exhibition Centre covers an area of 4500 m² in the Atatürk Culture Park and is a two-storey building topped by a colored insulated pyramid of glass. Inside it can be found halls for conferences and congresses, exhibitions, specialty fairs and open sessions. The halls can also be used as meeting rooms, picture galleries or press offices.
For more information: 100. Yıl Bulvarı, Kültür Parkı İçi
ANTALYA
Phone: + 90 242 238 5444
Fax: + 90 242 238 52 76
Web-site: http://www.antalya.bel.tr/
İSTANBUL
One foot in Asia and one in Europe
İstanbul is a bridge between Europe and Asia and an intersection between east and west in culture and trade. The city is an enchanting blend of the past and the present, the old and the new and of all that is traditional and all that is contemporary. Today’s Istanbul takes its place as one of the world’s great cities. Because of its excellent transport and communications, international congress centers, wide ranging, accommodation facilities with the latest technology, it is one of the busiest centers for congress travel offering professional support solutions for conferences of all sizes. At the same time, Istanbul offers shopping opportunities, restaurants, night clubs, entertainment spots, various music and cinema festivals, competitions, theatre, opera, ballet and concert events that make it a world class art and cultural centre.
Transport
By road: There are connections from Istanbul to everywhere in the country. The city’s international bus stations are at Harem on the Anatolian side and Esenler on the European side.
By air: The International Atatürk Airport is 20 km from the city centre. Sabiha Gökçen International Airport located on the Anatolian side is at a distance of 50 km to Taksim. There are flights to many countries.
By rail: There are connections to European capitals, Ankara, İzmir and Eastern Anatolia.
By sea: There are connections to European and Mediterranean ports.
Conference Halls
Lütfi Kırdar International Convention and Exhibition Centre (ICEC) is Turkey’s largest convention and exhibition centre. It has all the equipment, professional administration and well-educated staff required for anything from a meeting of 10 people to a conference of 30,000 people to pass successfully and comfortably. Suitable for all meetings and production needs its boast an auditorium equipped with the most modern technology, smaller individual meeting rooms, and a foyer suitable for the exhibition of products and services.
For more information: Lütfi Kırdar Uluslararası Kongre ve Sergi Sarayı
Harbiye 34267
İSTANBUL
Tel : +90 212 373 1100
Faks :+90 212 224 0878
Web-sitesi : http://www.icec.org/
Cemal Reşit Rey Konser Salonu
Cemal Reşit Rey (CRR) Concert Hall, one of Turkey’s best concert halls is built to international standards and meets every technological requirement for congresses. As well as the fabulous acoustics, the main advantages of the concert hall are its portable structure system, electronic sound repercussion system, 16/35 mm projection system, computer controlled 180 channel light system, live television and radio broadcasts including recording infrastructure, simultaneous translation in more than 6 languages, recording in 4 languages, electronic voting system.
For more information: 34367 Harbiye / İstanbul
Phone: + 90 212 246 06 96 – 246 52 28
Fax: + 90 212 248 54 51
Web-site: http://www.crrks.org/
For more information on İstanbul’s congress facilities, please visit http://www.icvb.org/
İZMİR
İzmir ‘the pearl of the Aegean’ is Turkey’s largest and most important port city
İzmir, with its bay lined by seaside walkways shaded by palm trees, wide avenues and green parks, is truly ‘the pearl of Aegean’. It is mentioned in countless myths and has the remains of many past civilizations, along with vibrant fishing harbors and popular holiday villages. İzmir is a major trade and cultural centre and thus extraordinarily well suited for meetings, conferences and congress. It is also home to many luxury and first class hotels, a great variety of restaurants, sporting activities, entertainment, shops and a year-round temperate climate.
Transport
By road: There are direct bus services to the closest and most important cities.
By air: Izmir International Adnan Menderes Airport is 10 km from the city center.
By rail: There is a direct service to Ankara.
By sea: Izmir Alsancak port and the harbours at Çesme, Aliağa and Dikili are all important sea ports which receive cruise liners and ferries.
Conference Halls
Efes Convention Center is izmir’s principal congress centre boasting 12 meeting halls, a 5000 m² fair and exhibition area, 3320 person meeting capacity, 1410 person banquet capacity. It offers visual communication equipment, fax, telephone, computer, internet connection, ventilation, catering service, car park and car hire service.
For more information: Şehit Nevris Bey Bulvarı NO: 2
Alsancak / IZMIR
Phone: + 90 232 445 4856
Fax: + 90 232 445 4757
Kültürpark Fair Area includes a total of 55.000 m² of exhibition area with 14 indoor exhibition venues and meeting rooms. It offers visual communications equipment, fax, telephone, computer, internet connection, ventilation, catering service, car park, car hire service, open air pool and accommodation (5 stars).
For more information: Şair Eşref Bulvarı No: 50
Kültürpark / IZMIR
Phone: +90 232 445 3994
Fax: + 90 232 445 0040